Service

Customer Data Platform

Unified 360-degree customer data view to understand, analyze and predict customer behavior

Customer Experience Modernization for a National Flagship Carrier

IGT's state-of-the-art CRM helped a leading airline in India resolve 25k+ cases daily and run targeted marketing campaigns

See Case Study

Value Proposition

Companies face a challenge in understanding their customers, which is a precursor to deliver a great customer experience. This can result in sub-optimal services and communication to a customer driving down loyalty and satisfaction.

Customer Data Platform mitigates this using unified customer view, which is the foundation for other customer engagement related systems/ tools. CDP ensures comprehensive data integration sitting on multiple sources, cleaned and combined to create a unique customer profile.

This unified view can be leveraged for personalization and analytics use-cases across the entire customer lifecycle from acquisition to conversion to retention. Essentially, CDP analyses customer behaviour comprehensively to make predictions about the customer's future activity, realizing a massive value delivery to companies.

Value Unlock

Superior customer experience

By centralizing all customer data into a single system, CDPs make it possible to deliver a seamless cross-channel CX, no matter which channel the customer chooses to engage with

Campaign optimization and long-term learnings

CDPs generate insights into performance on campaigns, allowing companies to advertise more effectively Revenue growth: Well-targeted marketing resulting from insights via the CDP increases brand recognition and customer engagement, resulting in higher conversion rates

Quick and accurate data consolidation

The value of customer data extends across a business and CDP gives teams the ability to quickly access data across departments accurately and securely

Reduce the risk of data misuse and bolster customer trust

CDPs help understand your customers’ privacy preferences and, by combining all their information into a single profile, make it easier to enforce the preferences

Revenue growth

Well-targeted marketing resulting from insights via the CDP increases brand recognition and customer engagement, resulting in higher conversion rates

Our Solution

Our FirstHive backed CDP captures customer data across multiple channels to create 360-degree unified customer view and segments thus improving customer experience across the entire lifecycle:

Technical Accelerators

Text and speech analytics framework

Guide in choosing the right CRM leveraging extensive experience in the tools to optimize total cost of ownership (TCO).

dWizard

Our trademark connector and reusable asset library is built leveraging deep domain knowledge and technical expertise to accelerate development time.

BI and Analytics framework

E2E comprehensive 5-step framework from vision definition to change management leveraging CDP capabilities.

Social media analytics framework

Assess and integrate social media data to gauge customer sentiments and brand positioning.

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